Loews Hotels Helps Kids “Adopt a Carrot” This August

New seasonal kids’ menu promotes environmental awareness
and healthy eating for younger guests of Loews

Restaurants at Loews Hotels across the country will be celebrating healthy eating while promoting the importance of environmental awareness in a number of engaging ways through an “Adopt a Carrot” program for kids from August 16 – September 6, 2010.

Under Loews’ “Adopt-A-Farmer” program, an initiative supporting partnerships with area farmers, fishermen and independent purveyors, “Adopt a Carrot” is centered on an interactive menu that teaches younger restaurant-goers the importance of supporting farmers and saving the environment. In addition to healthy options featuring carrots – such as carrot muffins and carrot dippers – the colorful menu takes children on a journey through their surroundings and the impact they have on the planet. Fun facts and games incorporate recycling tips, energy-saving methods and other ways kids can help make a difference.

In partnership with Burpee, one of America’s oldest and most-trusted home garden companies, over 15,000 kids dining at 17 Loews Hotels in the U.S. from August 16 – September 6 will receive a complimentary package of carrot seeds with planting directions to bring the “Adopt a Carrot” experience home.

“Carrots are a tasty and incredibly healthy vegetable, rich in the antioxidant beta-carotene, fat-free, low in sodium and a good source of fiber,” said Ellen Burke Van Syke, Loews Hotels creative director of F&B. “Because they are so good, and so good for you, carrots are the perfect extension for children of Loews’ ‘Adopt-A-Farmer’ program. Through the special menu and the partnership with Burpee, our younger guests can enjoy a well-rounded, engaging experience that they can continue to enjoy at home.”

“Adopt a Carrot” menus are featured in one of every Loews Hotels restaurants around the country. The special children’s menus feature multiple entrée and dessert choices, along with a variety of drink options. Prices vary by location and offer is good while supplies last.


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