At TravelingMamas.com, we travel for business and pleasure. We’re excited that one of our favorite brands has unveiled its new look to reflect the wide portfilio of properties available under the Hilton flagship brand. We’ve relaxed at many Hilton properties that are resorts, and not just hotels. This is an exciting time for such a legendary name in the hospitality industry. – CajunMama

MCLEAN, Va. - Hilton Hotels & Resorts (formerly Hilton Hotels), the flagship brand of Hilton Worldwide, introduced a refreshed brand name and logo today. The new name and stylish logo holistically represent the brand’s extensive global portfolio, which includes more than 70 resorts with more than 32,600 guest rooms in key leisure markets around the world.

“Generations of global travelers share a strong connection with our brand identity,” said Dave Horton, global head, Hilton Hotels & Resorts brand. “Our name and core mark are both recognizable and incredibly powerful. This evolution reflects the modern style and world-class resorts that define our brand today.” 

The logo change continues an enhanced leisure marketing strategy for the brand.  There are currently more than 70 Hilton branded resorts in 25 countries around the world.  Furthermore, the Hilton Hotels & Resorts development pipeline currently includes more than 11 resort properties from Argentina to Ras Al Khaimah, U.A.E. and Hangzhou, China.

The many award-winning and legendary resorts within the brand include Caribe Hilton, birthplace of the Pina Colada; Hilton Namhae Golf & Spa Resort, World Travel Award winner as South Korea’s leading resort and golf resort; Hilton Moorea Lagoon Resort & Spa, 2010 TripAdvisor Traveler’s Choice Award, global winner for romance; and Hilton Hawaiian Village Beach Resort, recently named one of the ten best family beach resorts in the United States and the Caribbean by Parents magazine.

Earlier this year Hilton introduced “Stay Hilton. Go Everywhere.,” a global advertising campaign promoting the brand’s more than 530 hotels and resorts in 76 countries across six continents. The campaign calls special attention to signature Hilton resort properties while entertainment industry integrations have placed Hilton resorts on popular television shows.

A global consumer research study conducted as part of the logo refresh indicated strong awareness of the signature “Hilton cartouche” and association of the symbol with highly positive brand attributes. The contemporary design is the first change to the iconic brand’s logo since 1998.

Design features of the refreshed logo include:

• Addition of “Hotels & Resorts” to create a clearer distinction between Hilton Worldwide, the corporation, and the Hilton Hotels & Resorts brand;
• Introduction of a sophisticated blue logo color;
• Use of a new, contemporary font named “Hilton,” which was custom-designed for the brand; and
• A smaller cartouche that provides a modern look and places more emphasis on the Hilton name.

The Hilton brand logo has evolved to reflect design trends and notable steps in the brand’s journey for more than 90 years. For example, in 1977 the brand’s logo featured a rainbow icon, while an icon of a globe appeared atop the logo in the 1950s after the brand opened its first international property, the Caribe Hilton.  The refreshed Hilton Hotels & Resorts logo will initially be used in brand activities and communications, and will be introduced at the property level in 2011. Hilton Worldwide’s logos and imagery will remain unchanged.

If you’re a writer working on a Hilton Hotels and Resorts story, be sure to check out Hilton’s innovative Global Media Center.

Invites Guests to ‘Vacation Like a Celebrity’ with Star for a Weekend Package
San Juan’s premier urban resort, Conrad San Juan Condado Plaza, hosted the Billboard Latin Music Conference and Awards on April 26-29, 2010. In attendance were A-list international Latin celebrities such as Grupo Aventura, Tito El Bambino and Marc Anthony. The four-day conference included various star-studded events such as panel discussions, superstar Q&A sessions, artist showcases and an exclusive listening party with Puerto Rican Reggaeton sensation Daddy Yankee. The conference wrapped up with the Billboard Latin Music Awards – the longest running and most prestigious awards show in the Latin music industry.

Inspired by the influx of Latin superstars that visited and stayed at the Conrad San Juan Condado Plaza, the property is offering the Star for a Weekend Package, inviting guests to experience the hotel and its amenities just like the many celebrities who enjoyed them firsthand during the Billboard Latin Music Conference. Guests who book the Star for a Weekend Package will receive:

• Fourth night free
• Breakfast for two adults and two kids
• Casino match bet coupon
• 20 percent off spa treatments

The Star for a Weekend Package is available for booking now through May 31, for travel through June 30, 2010 with rates starting from $174 per night.

The redesigned Conrad San Juan Condado Plaza overlooks both the azure Atlantic Ocean and the Condado Lagoon. Considered San Juan’s premier urban resort, the hotel offers a variety of exceptional dining options, an exhilarating nightlife and an array of activities including water sports, a 24-hour casino, tennis courts and outdoor massage area. The hotel houses numerous dining establishments, which include two restaurants by renowned Chef Wilo Benet: Varita and Pikayo. The hotel’s sleek, modern design makes it the ideal urban resort destination for business or leisure travel while still capturing the dynamic energy of the island of Puerto Rico.

For more information or to make reservations, call (888) 722-1274 or visit www.condadoplaza.com.

Disclaimer: The Star for a Weekend Package is available for booking now through May 31, 2010, for travel now through June 30, 2010; rates are per room per night. Package can be booked using booking code P2. Kids 12 and under stay free. Blackout dates and additional terms and conditions apply. Management reserves all rights. Rate is a starting rate only, is based on double occupancy, and does not include taxes, resort fees, gratuities, or incidental charges. Offer is not applicable for Puerto Rico residents.